Work Playground
Here's more magic...
Avon
Pitch win and Social Campaign
Visa
Social Charity Campaign.
Inecto
Pitch win & rebrand.
Get Colourful Campaign.
We wanted to refresh a heritage brand by modernising its essence and creating a guide for Inecto.
From a TVC to social/brand playbooks, we created tools for the future of a beloved South African brand.
​
Million Comforts
Million Comforts is a Sanitary Pad Initiative that aims to supply sanitary pads to young girls in rural areas of South Africa who cannot afford to buy their own, and we created a tactical ad to help with the donations.
This tactical ad's bold and direct approach was deliberate and aimed predominantly at the male-biased, conservative audience who receive The Pretoria News, the publication in which the ad was placed. The Pretoria News ‘covers’ one of the largest areas in SA in which this issue is a problem.
The newspaper ad pushed thousands of people to donate at their local Dischem Pharmacy, a distribution partner of the initiative.
