End Meals With Joy
It’s hard to find joy nowadays. As humans we tend to forget to look on the bright side and find joy in the little things like getting through the day or just getting through spring cleaning. So how can Ultra Mel help with that?
To keep Ultra Mel top of mind, we want people to know that it's best to end their day & moments with a spoon of joy.
We want South Africans to end moments whether big or small with a smile that’s created by the joy they taste every time they have Ultra Mel.
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Ultra Mel needed a bit of a facelift and more consistency online. So we created a social playbook that would help creatives stay true to the brand when they get an opportunity to work on it.
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Spoof
I was also a part of creating a mini campaign to help launch the Ultra Mel milkshake range. The idea here was to spoof popular fast food ads and add Ultra Mel at the centre to remind South AFricans to end meals
with joy.